Facebook Faces Major Problems as Advertisers Continue to Leave The Platform

Updated: Jul 10, 2020

The list of companies boycotting Facebook continues to grow.

Social media giant Facebook has faced increasing pressure recently from its users, who are calling for the company to stop allowing hate speech on their platform. While Facebook's content policy states, "We do not allow hate speech on Facebook because it creates an environment of intimidation and exclusion and in some cases may promote real-world violence", many feel the company has been inadequately upholding this policy. Most of the tension can be traced to politics, as many call out political figures such as President Trump for hate speech on the platform. Frustration has turned to Facebook for not taking action on his posts, unlike competitor Twitter who is actively flagging posts considered hate speech.

Here is the current list of major companies that have announced they will stop using Facebook to advertise (and the list is growing):

Pepsi Co., The North Face, BMW, Ben &Jerry's, PayPal, Upwork, Patagonia, Magnolia Pictures, REI, Eddie Bauer, and Dashlane.

Many of these companies are strictly boycotting Facebook, however some, including North Face, are choosing to not advertise on Facebook owned Instagram either. Facebook's advertising business is its biggest source of revenue, generating $67.9 billion in 2019. Until Facebook addresses the concerns of its users, advertisers, and organizations such as the NAACP, it is expected that they will continue to lose business, potentially impacting future earnings.

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